Sync or Swim – Licensing Music for Podcasts

Why is licensing music for a podcast like sailing in uncharted seas? In this episode of Musonomics, host Larry Miller delves into why this format creates so much complexity for music usage even as the audience for podcasts is exploding. In conversations with music clearance expert Deborah Mannis-Gardner, who works with podcasts like Broken Record and the Actual Stretch and Bobbito Show; music supervisor Scott Velasquez, who just launched Frisson Sync; and Premier Music founder and Downtown Music Records Chairman Josh Deutsch, we explore different approaches to licensing this format, anchored by a review of the key terms that can make music licensing seem so opaque.

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