At Musonomics, we often talk to more people than we can fit into an episode. As a result, some great wisdom gets left on the cutting room floor. While researching our latest episode, “YouTube’s Big Red Elephant is Loose in the Music Industry’s Room,” we got on the phone with Larry Mills, CEO and founder of We Are The Hits, a company that has devised a way for amateur artists to legally cover hit songs in YouTube videos and then share revenue from those videos with the rights holders of the covered songs — no small feat in today’s convoluted music industry. In this Musonomics Q&A, Mills shares some great insight on YouTube’s dominance, it’s importance to the music industry, and how We Are The Hits has tried to create an environment where everybody wins.