Episode 3, “What’s a Mixtape Anyway?” is now live!
On this episode we look at the economy of the mixtape in hip-hop. The mixtape has been a staple in the hip hop world since the dawn of breakbeats — but how has it’s role in the music ecosystem changed since those early days? To figure it out, we take a look back at how the mixtape was born and what it has evolved into. Alyse Howard of The Urban Coin brings us a special report on how Nipsey Hussle and the Wu-Tang Clan and have used artificial scarcity to create demand and drive pricing. And Larry Miller chats with Billboard Senior Editor Gail Mitchell about what it means to release a mixtape in today’s music economy.
You can download the free, new Musonomics episode on iTunes or stream it on SoundCloud. Those iTunes ratings really go a long way to getting the word out about Musonomics — please help out your favorite music business podcast and give us a good review on iTunes!